1: Develop buyer personas
To target specific customers online, retailers should use customer data to develop 5 to 10 buyer personas. Knowing who your customer is, what they are searching for online, what their pain points are and how they prefer to buy goods will help you improve customer experience as a seller. Demographics such as location, age, gender, education level, language abilities, and sales barriers will enable you to address their needs and convert more sales online.3
2: Order fulfillment & customer service
Excellent customer service can generate repeat buyers, so make sure you always deliver items on time and they arrive in good condition. If you choose to offer next-day delivery, clarify whether this is only available to local customers to avoid any confusion when international buyers place an order with you. Provide information on how your goods will be sent, shipped, and delivered, as well as your returns policy.
3: Product categories
To optimize your online orders as a seller, you should use relevant keywords within category page titles. When listing items, always select the relevant and niche categories that your products fall under to help buyers find the right goods online. Failing to choose the right product categories can also put you at a major disadvantage when compared to your competitors. Buyers often browse online and use categories to narrow down their search. Established online platforms will already have pre-set categories to help retailers accurately list their inventory of goods, so use them to increase your exposure online.
4: SEO
SEO or search engine optimization will give you the upper hand when attracting new buyers to your online store. An effective SEO strategy is to use relevant keywords and search terms within product titles, image alt tags, and product descriptions. By using applicable search terms, an online marketplace should display your listing when a buyer uses this search term in the search bar. SEO helps sellers appear higher in the organic search results. There are also plenty of free SEO tools, such as Google Keyword Planner, to help you identify the right keywords to use within your niche product listings.
5: Social media
An excellent way to generate more traffic to your digital storefront is to promote your brand and goods via social media. From Facebook to Pinterest, social media marketing creates direct and clickable links to encourage interested users to click through and check out via a well-known online marketplace. For example, if you sell organic fruit and vegetables in LA, you could create branded Pinterest pins with links to take Pinterest users directly to your Amazon store.
6: PPC
PPC, or pay-per-click advertising, is a way to boost your online exposure and attract relevant buyers to view your profile and inventory of products. Keyword advertising is a value-added service available to alsouq24's Gold Suppliers and offers precision marketing on the platform. Sellers can pay for their product ad to be placed on the first page of the search results, on the right of each page of the search results, below the search results page, or on the first page of the APP search results, depending on the seller’s preference and budget.
7: Customer reviews
Reviews encourage hesitant buyers to complete a transaction, so highlighting positive feedback can elevate your brand and reassures new customers that you are reliable and offer excellent customer service. Trust is at the epicenter of the new digital economy, and as consumers, we take ‘trust leaps’ when shopping online. To decide whether to buy from a new seller or not, users rely on customer reviews. So, as soon as you get a positive customer review, make sure to thank the buyer and promote the feedback to optimize your sales potential.
8: Partner up with a reputable warehouse or logistics company
Streamlining your business is another effective online marketplace strategy that can help improve your business model. By partnering up with a warehouse, you can let a professional logistics company handle shipping, delivery, and returns, giving you more time as a seller to refine your product range, spend more time getting to know your online customers, and optimizing your business to increase sales.
